I often think about our relationship with search engines. Google has become both verb and entity. It’s a word that has taken on a profundity of meaning as to almost predict its own impact upon how we treat the meaning and naming of things. Exposure to the Internet has changed how we think about the way we communicate. Emoticons are memes are used to convey specific emotional expressions otherwise poorly conveyed with only words. Even the simple line in an advertisement like click here invoicehome.com is one now laden with meaning driven from our experiences on the Internet.
Google and the rapid rise of popularity of texting have influenced change in the way we speak. Approaching Google with a query that is unfortunately vague is something we’ve all experienced. In that moment before a search we seek to define ambiguity as best as we are able. Doing so requires us to choose our words carefully as if they are precious gemstones to be polished and left on the mantle of the search bar. We give our offering to the massive repository of knowledge and wisdom that Google holds but like any good teacher might say to their students, ‘Framing a question is as valuable as the solution.’.
Sometimes we don’t know what it is we’re searching for. Words escape us and so we have learned to make do with a broken structure of words thrown together haphazardly in the hopes that Google understands us. How much have we taught Google and how much is that reflected back on ourselves? We’re forced to analyze the way we think about our words and the meaning that we subscribe to them; that alone has allowed us to become a society capable of communicating a great deal said in the most brief of spoken words.